A Highly placed professional in the Japanese online media field, Tony Torres has over 18 years experience building and managing businesses in Japan. Frequently invited to speak at industry events on matters related to the Japanese affiliate and online media market Tony works as a private online marketing consultant and manages business operations for various clients including Agora Holdings Ltd. For a detailed description of our consulting services, please click the Consulting Services link above.
Japanese buying more through blogs
According to the Nikkei Search Data Signal, 76.2% of Japanese Internet users are aware of blogs and the recent upsurge in their popularity. The survey also reported that 32.4% of men and 47.1% of women buy products that were introduced in a blog article. As for what types of products are being bought; 35.1% are books, 26.9% [...]
Read MoreThe Dankai Generation
The so-called Dankai generation of baby boomers born after the second world war are starting to turn 60 in Japan. Hardly a big deal unless you consider the fact that over the next three years, these retiring grand-folks will mean a 10% drop in the Japanese labor force thus impacting government tax revenue immensely. How will [...]
Read MoreJapanese Network Highlights
Since the main focus of this blog is an inside look into the Japanese affiliate marketing industry (or Japanese online media in general), I thought I should occasionally profile some of the popular affiliate marketing networks. I'll try to add at least one network profile a week and include some general information from both [...]
Read MoreUS online ad revenue down 5.4% in third quarter
The ongoing financial slump has claimed a once thought impervious victim: Online Advertising. Latest data shows online ad revenue is the US is down 5.4% in the third quarter with spending totaling $5.5 billion, down from $5.84 billion a year ago and a substantial decline from the peak of $6.1 billion in the fourth quarter [...]
Read MoreHappenings…
Almost three months since my last post. A lot has and hasn’t happened in the Japanese market. I’ll return next week with a post on what Docomo is up to and how they plan to leverage their technology to reach traditional TV shopping customers. That and more to follow.
Read MoreGood news for digital sales
Tokyo-based Fuji Chimera Research Institute in a recent report predicts that sales of online digital content such as video and music products, will continue on an upward trend reaching 630.5 billion YEN by 2012. This represents a 29% increase from last year. One interesting item in the report stated that e-learning products used by companies [...]
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