Japan Mobile & Web Marketing By Tony Torres

Good news for digital sales

Tokyo-based Fuji Chimera Research Institute in a recent report predicts that sales of online digital content such as video and music products, will continue on an upward trend reaching 630.5 billion YEN by 2012. This represents a 29% increase from last year. One interesting item in the report stated that e-learning products used by companies for in-house training will will also see a marked increase in sales over the next few years. I found this to be interesting in light of the fact that many Japanese corporations are cutting-back in hiring and downsizing. Digital e-learning products might be the answer to the hurt many domestic staffing businesses are experiencing. Temp agencies, head-hunters and other businesses currently affected by the economic downturn might want to consider expanding their service line to include e-training products and services to help businesses make the most of their staffing.