Japanese Network Highlights
Since the main focus of this blog is an inside look into the Japanese affiliate marketing industry (or Japanese online media in general), I thought I should occasionally profile some of the popular affiliate marketing networks. I’ll try to add at least one network profile a week and include some general information from both merchant and affiliate sides. At the moment, there are at least 50 networks operating in Japan but I estimate that the top 5 cover 90% of the market. I’ve already started to compile a list of networks to cover including some of the smaller mobile platform networks that are showing tremendous promise in a fast growing field. If there are any networks that you would like me to to profile, please feel free to ask.
Posted on March 21, 2007 at 3:46 am
Thanks for the input Rob. As for the differences in promotion techniques between western and Japanese affiliates, I’ll probably write a seperate article on that next. I think you’ll see that both sides use simlar techniques for promoting affiliate offers online, but the Japanese tend to be less agressive in the way they use search engine optimization (or spamming). Also, for certain affiliate offer categories, you’ll see that direct media spend (banner placments on high traffic portals) is still a popular channel for affiliate marketers. More on this next week. Thanks.
Posted on March 21, 2007 at 3:22 am
That would be very cool.
It would also be great if you could highlight some of the differences between the Japanese and Western affiliate marketing industries as far as affiliates are concerned. Differences in promotion techniques (that work) ect? Is there even a big difference?