US online ad revenue down 5.4% in third quarter
The ongoing financial slump has claimed a once thought impervious victim: Online Advertising. Latest data shows online ad revenue is the US is down 5.4% in the third quarter with spending totaling $5.5 billion, down from $5.84 billion a year ago and a substantial decline from the peak of $6.1 billion in the fourth quarter [...]
Read MoreAdvertising spending drops for first time in 5 years – The Mainichi Daily News
The Mainichi Daily News reports that Ad spending in Japan has dropped for the first time in 5 years.
“Advertising spending was down 4.7 percent in 2008 from the year earlier, the first drop in five years, according to estimates released by advertising giant Dentsu.
Print media showed the biggest decrease since the figures first came out [...]
Is there a downturn in the search ad market?
I was sadden to read last week that the Tokyo based SEO firm Sozon announced it would be closing down. I have a professional relationship with Sozon that goes back several years with the original founder of the company Amir Ayalon. In 2005, Sozon was acquired by affiliate marketing giant ValueCommerce as a way to [...]
Read MoreNew Trend in Online Revenue
Popular mobile game site GREE is bucking the recent trend in decreasing revenue for online businesses. Last month GREE announced that their net profit will probably hit JPY3.5bn on sales of JPY11.2bn for the financial year ending June 30th. These numbers are nothing to sneeze at. At a time when corporate ad budgets are being [...]
Read MoreBetter shores: Why you need to come to Japan
As a Japan-based on-line marketing consultant, I’m the first to admit that the recent economic downturn worried me more than just a little. Most of my clients are overseas businesses looking to expand their on-line sales in the Japanese market. Marketing and advertising are usually the first victims in any recession and so I fully [...]
Read MoreNewscorp plans Japan online ad entry
No longer content sitting in the sidelines while Japan’s online ad market grows past $6 billion a year, Newscorp plans to enter the Japanese online ad market in a big way. The initial plan for the New York-based media company is to purchase ad space from Web-site operators, then find marketers to fill the space [...]
Read MorePerformance based ad expenditures up in 2007
AUN Consulting released their 2007 Internet ad report and found that performance based ad spend was up for both web and mobile. The total amount spent by Japanese companies on pay-for-performance ads in 2007 was 144 billion Yen (a 39% increase from the previous year). Web based P4P ads up 32% to 127.7 billion Yen, while [...]
Read MoreNetworks begin sharing information on fraudulent partners
Back in June of this year, the Japan Affiliate Service Kyokai (JASK), an organization of Japanese affiliate service providers, announced that starting in October 2007, they would begin sharing information to identify affiliate partners with which member companies have discontinued agreements due to fraudulent activities. Member companies will refer to a common database of partner [...]
Read MoreAdways launches new mobile content site
Adways (owners of the Smart-C mobile affiliate network) and M-Up, a mobile content creation company, have announced the launch of Artist Koushiki Mobile (http://a-mb.jp/mobile/). The new mobile site will target girls in their teens and early twenties. The site will feature content and diaries built around popular Japanese singers and artists. In addition, users will [...]
Read MoreAdways Ties Up with Chobi Rich
Recently Adways (owners of Janet affiliate network and the mobile affiliate network Smart-C) announced a tie up with Chobi-Rich (http://www.chobirich.com). Chobi-Rich is one of Japan’s most popular online incentive media site, otherwise known here as “point site”. Users earn points by clicking on ads or accepting special offers from advertisers. These points can later be [...]
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