US online ad revenue down 5.4% in third quarter
The ongoing financial slump has claimed a once thought impervious victim: Online Advertising. Latest data shows online ad revenue is the US is down 5.4% in the third quarter with spending totaling $5.5 billion, down from $5.84 billion a year ago and a substantial decline from the peak of $6.1 billion in the fourth quarter [...]
Read MoreIs there a downturn in the search ad market?
I was sadden to read last week that the Tokyo based SEO firm Sozon announced it would be closing down. I have a professional relationship with Sozon that goes back several years with the original founder of the company Amir Ayalon. In 2005, Sozon was acquired by affiliate marketing giant ValueCommerce as a way to [...]
Read MoreValueCommerce Launches Movalue Affiliate Service for Mobile Phone Sites
In a move sure to make many of Japan’s mobile media ad networks a tad nervous, ValueCommerce, Japan’s oldest and largest affiliate media network, has announced the launch of their mobile affiliate platform. The service, called MoValue, promises to offer improved convenience to a broad array of e-commerce sites (advertisers) and media (affiliate partners). ValueCommerce [...]
Read MoreRevenue Magazine Covers Japanese Online Marketing
Eric Reyes of Revenue Magazine recently wrote about the fast-moving world of online marketing in Japan. The article, entitled “Eastern Promises” gives us a broad view of how affiliate marketing in particular is carving a uniquely Japanese niche in the online marketing world. Yours truly was interviewed for the article, and anyone who follows my [...]
Read MorePerformance based ad expenditures up in 2007
AUN Consulting released their 2007 Internet ad report and found that performance based ad spend was up for both web and mobile. The total amount spent by Japanese companies on pay-for-performance ads in 2007 was 144 billion Yen (a 39% increase from the previous year). Web based P4P ads up 32% to 127.7 billion Yen, while [...]
Read MoreJapanese buying more through blogs
According to the Nikkei Search Data Signal, 76.2% of Japanese Internet users are aware of blogs and the recent upsurge in their popularity. The survey also reported that 32.4% of men and 47.1% of women buy products that were introduced in a blog article. As for what types of products are being bought; 35.1% are [...]
Read More
